RIM to lay off 2000 employees by June 1st
Shawn McGuire
Sunday, May 27, 2012 at 10:40PM 
**EE's Note: Sorry this is a bit late. There was an error in the chronological scheduling human interface. Or I set the auto publish date wrong...
The Globe and Mail reported that RIM will be cutting almost 20% of it's 10,500 employees among dramatically declining shipments and market share. The cuts are said to happen across all branches of the Blackberry maker.
Their CEO, Thorstein Heins, has been saying recently that the company needs some drastic changes and it seems that these are the changes. I don't suspect they will be enough at this point. The product, as it stands now, is dead and cutting staff is not bringing it back. *sigh* I wasn't planning editorialising on his one but I guess I'm going to...
Ok, so if RIM wants to save the Blackberry, they need to focus on their strength. For them to do that we need to know what their strength is. Based on my professional knowledge (Read: what I hear people saying) there are two reasons to buy a Blackberry. One is for BBM and the other is the hardware. The BBM thing, while very cool, has been duplicated dozens of times so RIM shouldn't focus on this. The hardware though, no one can do that like Blackberry. They have made a product that people love to hold in their hand. They obviously have the keyboard concept down pat and they continue to impress me with their touch-only phones. This means that that BBOS has to go and they need to adopt a new OS. The options are WP7 and Sndroid. I say, based on current numbers, go primarily Android with a couple of WP7 devices.
There are issues here though. Mainly in that Blackberry users have an expectation so I suggest that Blackberry build in the option to load Android with a Blackberry skin. That way people who love the blackberry interface can still have it. Sony does fine with their HEAVILY skinned version of Android and I think Blackberry can do.
I don't know if RIM will do this but I hope they do. Maybe they can figure it out before they have to do a third consecutive summer layoff in 2013. Only time will tell.
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